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Andrew Reynolds Reveals the Secrets of His Extraordinary Success

Reynolds certainly looks like Mr Average. Just the wrong side of 50, he is a regular guy who works hard on his fitness. He has frequent sessions with his personal trainer most days of the week, shows up at his Camberley office and puts the hours in. OK, he drives a rather sexy baby Bentley, the marque favoured by Premiership footballers, but beyond that, there's little surface evidence of anything that might speak of a man who's made £30 million entirely by his own initiative in the past 10 years. The self-effacing demeanour, the quiet voice, and the eyes that glint with an occasional hint of irony speak of a low-profile ' perhaps highly successful ' accountant. Then again, Reynolds might be one of those bods from personnel, someone who's played a clever tune in many a committee room ' a classic corporate insider.

That would be a big mistake. Apart from his fear and loathing of accountancy (see related articles), if you're looking for the leader of the charge against life in the corporate job factory, Andrew Reynolds is the man. He describes himself as shy and certainly isn't a natural extrovert, yet he has given a number of bravura performances in front of thousands as he explains his Cash On Demand home business system. Anyone present at the time, or watching the DVD of Andrew live on stage at one of his Entrepreneur Bootcamp events or business conferences, can see that this is a man compelled to overcome any innate shyness because he knows he has to deliver a message. That message is simple: You can do it. And you can do it on your own ' with Reynolds there in the background looking over your shoulder as a kind of virtual 'mentor'..

Andrew Reynolds' eureka moment came in 1997 after years of professional unhappiness working for other people. 'I'd bought some tapes of a guy in the States in 1993 which showed you how to make several thousand dollars a month working from home,' he explains. 'I'd watched them, and then I did what most people do: I'd put them on the shelf and not done anything about it.

Then, four years later, because I was so depressed and fed up with life and, coincidentally, I'd just been shown by my secretary how to use the computer and how to get on this wonderful thing called the internet, a new world opened up. A few weeks before, the guy I'd bought the tapes from had launched an internet site. I emailed him and asked if the tapes I'd bought were still relevant. He mailed back and said he'd got a seminar coming up, and if I wanted to, I could attend. It was the following week, and it was in Las Vegas, but I wangled some holiday and went.

Reynolds blagged time off from a comfortable job in the corporate sausage machine and headed off to

the States for a week. 'I sat in the front row and watched this guy telling me how to make $30,000 a week from home, and something clicked,' he says. 'This was what I was going to do. I just knew it.

I got some products from the guy, because I knew that there were lots of people like me, huge

numbers of people who wanted to get out of corporate life. I knew it because I'm just an ordinary bloke, like everybody else.' Maybe. But Reynolds is an ordinary bloke who's developed an unusual way of bringing in the cash.

Witness the week when he went out and raised more than half a million pounds ' with the whole process captured on camera: 'The beauty of a Cash On Demand-type business is that I'm not sitting at a counter next to a till just waiting for someone to come along and give me money. With a Cash On Demand business, when you want some money, you go and ask your customers for it.

Three years ago I allowed a camera crew to follow me round for a week while I was making money. Live on camera, we pulled in £506,297. Oh yes, and 98 pence.'

So how does Mr Ordinary Bloke pull in the money? Reynolds is amazingly upfront about it. 'The essential thing about the Cash On Demand business model, is to find a hungry market. Once you do, though, there's a problem. Not everyone has the skill or the product that will satisfy that demand. One of the things we show them in the Cash On Demand course is to how to create joint ventures with people who have the skills or the products. Most people who develop products haven't a clue what they're worth, and they'll sell you the rights very cheaply. That's how I started off making my money. I once paid £500 to license a product and sold literally hundreds of thousands of pounds worth of it.'

Andrew Reynolds is now the master of his own carefully refined technique of making money. But he started out tentatively back in 1997. 'I bought licences to the tapes of this American guy telling people how to bring in money while working from home,' he says, 'and started a little business selling them in the UK. I came back and resigned from my corporate job. My boss couldn't believe it. In fairness, it was about the dumbest thing you could do. I'd never recommend it to anybody, now I know what I know. The way to do it is to start the business off on a part-time basis. You don't have to burn your bridges to get started.

'The corporate package included a Mercedes, a healthcare package and a six-figure salary. Yet Reynolds had enough fire in his belly to walk away from it all and act on his gut instincts. 'I started by putting a tiny classified ad in the newspaper directing people to a little website I'd built. As the money came in, I took out more ads and started to build the business that way. It took 18 months for the business to take off. Now I know what to do, subscribers to the Cash On Demand course get the benefit of that experience and can leap over the hurdles of those first difficulties.'

Andrew revels in the flexibility of having minimal overheads while being able to generate a mighty income. One gets the sense that he revels in the power-to-weight ratio of his Cash On Demand business model. 'I don't really believe in having loads and loads of staff,' he says. 'One of the ways of getting round that is to have a fulfilment office, a call centre to take calls, and a simple website. When customers visit a website they don't know whether there's a massive office full of people and some huge great overheads going on or whether you're sitting at home in the kitchen in your shorts.'

'We don't even have to have stock, doing what we do. Primarily we sell paper products like newsletters, CDs and DVDs and workshops. It's possible to wait till you get orders in and then burn

the CDs. We do pre-order stock now, though.'

So what gets Andrew Reynolds out of bed nowadays? He's made plenty of money, taken care of his family, and donates to charity. It seems that what gives him most pleasure is succeeding for its own sake ' somewhat in the manner of the mountaineers who climb mountains simply because they're there. 'I get most pleasure from coming up with an idea and seeing the results ' which is what you get so quickly using the Cash On Demand model ' in the form of cash in the bank in just a few weeks.

That's what I'm about on the business side. I hate the mundane. I get very bored very easily. Coming up with new ideas and seeing them work gives me a buzz.'

About the Author:

YOU can find out more about Andrew Reynolds and his Cash On Demand Home Based Business course at www.andrews-secret.com